Keep the Drive,
Allstate®
Keep the Drive is an
interactive Web site for teen drivers to access safety
information cleverly hidden in graphics, music and
mouse-overs. The messages are based on social norming
– the idea that most teens drive safely, and the ones
who don’t are, dumb. The Brutal Truths fact
sheet includes facts, such as speeding and dumb little
errors are responsible for most of the fatal teen car
wrecks. Can you say preventable? Another great handout
for teens is the Four Foolproof steps for
Driving Your Future into the Ground. This site is
toned for the teen and is a must see.
Project Ignition, State
Farm Insurance®
Project Ignition is sponsored
by State Farm® and coordinated by the
National Youth Leadership Council, based on service
learning. In service learning students learn by
participating in real-life programs to enhance their
communities. State Farm® will award a
series of grants to help student teams implement
selected winning programs. Slinger High School in
Wisconsin was a finalist last year for their
multi-level seatbelt campaign, that resulted in a 22
percent increase in seatbelt use at the school.
Teens in the Driver Seat,
Texas DOT
Teens in the Driver Seat®
(TDS) program, is the nation's first
peer-to-peer safety program for young drivers. Funded
primarily by Texas DOT and developed by the Texas
Transportation Institute, the TDS program is in more
than 60 schools across the state. Pointing to research
that teens listen to each other more than they do
adults, TDS uses the teens to develop and deliver the
programs' safety messages as well as designing the Web
site. Programs range by community, but the common TDS
logo and messages link individual community efforts
into a powerful statewide campaign.
DriveCam/American Family
Insurance®
The Teen Safe Driver program uses
a small device placed behind the rearview mirror of
your teen’s vehicle. It captures the view out the
front, and into the interior, of the vehicle, but does
not save any data unless activated by an erratic
vehicle movement, such as extreme braking, cornering,
acceleration or collision. When the device is
activated, it saves an event comprised of the previous
ten seconds and the following ten seconds showing not
only what happened, but why it happened. Parents and
teens log in to a secure Web site to view the video
and tips for safer driving. Parents also receive a
weekly driver report card that shows the teen’s
performance compared to their peers. On average, teens
reduce the frequency and severity of high-risk driving
events by more than 70 percent in the first six weeks.
Driver seatbelt use improves from less than 40 percent
to an unprecedented 100 percent.
